What is Salesforce+? Understanding the latest streaming platform for business
Salesforce certainly took the pandemic situation as a chance to experiment with the new. Wondering how?
Launching Salesforce+, a digital media network that pivots on video. It's a new streaming service for live experience and original on-demand content series for every role, industry, and line of business that people can view from anywhere in the world.
Salesforce+ is developed and produced primarily by Salesforce Studios. Over 50 editorial leads, and a Salesforce team of more than 100 people put their effort for the success of Salesforce+. And this isn't over yet. There is still a team of many writers, editors, directors, and producers working to reach the new horizon.
Current Salesforce+ Features
“Leading through the change” (Launched in March 2020)
It's a weekly series that showcases videos where international leaders talk about their experience and how they tackle problems. Aimed at providing inspiration to others and guiding them on how to solve their issues in this pandemic time, this series help them be informed about how they can handle customers and employees from home. Often, the episode ends with a musical note to lighten up the spirit. The series is so popular that 60 episodes have around 700 million views and grabbed a 2021 Content Marketing Award for Best Content Marketing Program.
Connection is a yearly event for marketers, commerce professionals, and digital leaders. Due to the pandemic, it went digital. The on-demand series of this event is available after the event. It limits the cases where you can build trusted relationships with the customer and give tips to exceed business growth.
"The Inflection Point"
It’s a weekly ten-part series started from April 8 this year, from CEOs who then enlighten others how their experience, professional influences, and value turned them into leaders. Host Monica Langley interacts with the guest like PayPal’s Dan Schulman, Swarthmore College's Valerie Smith, CNBC's Jim Cramer, The Coca-Cola Company’s James Quincey, Ford’s Jim Farley, Workday's Aneel Bhusri, Snowflake's Frank Slootman, Honeywell's Darius Adamczyk, the Cleveland Browns' Dee and Jimmy Haslam and Salesforce’s Marc Benioff for around 30 min discussing the secret of their success.
This series is aimed at business-oriented professionals and leverage their experience. The first episode was featured on May 5, 2021, where Ebony Beckwith, Salesforce’s Chief Philanthropy officer and the show host chatted with NFL player Kelvin Beachum Jr and tried to get an insight story to tackle the imposter syndrome. This series' main focus will be on career advice.
Hosted by Emmanuel Acho, a short-form video series that targets topics that can reduce complex business problems and make it easy for companies to handle these problems.
- Current Salesforce+ Features
- Leading through change
- The inflection
- Simple put
- Boss Talks
Salesforce+ is planning lo launch plenty more features, and is looking forward to Dreamforce 2021. Salesforce is expecting a massive leap for Salesforce+ with Dreamforce 2021. DreamForce is an annual event that is a supereminent event for millions of Salesforce lovers and followers. It’s a family reunion for all the stakeholders of Salesforce, be it a Salesforce community, its customers, its partners, or its employees. Due to pandemic times, this event is going live this time along with in-person attendees so that millions of people can attend it from anywhere. Salesforce+ will make it available to them with live and on-demand content. With four channels and around 100+ hours of content, it will be primarily for news and announcement, Trailblazer content, success stories of customers, podcasts, and many other programs.
The four Salesforce+ channels that will cover Dreamforce 2021
Prime Time Channel:
Every year, people fondly anticipate to hear the latest news and announcements from Salesforce, success stories of leaders in their own words, and for sure Mr. Marc Benioff, Salesforce executives, global leaders, and changemakers. This channel will cover all these.
It is an altogether different experience to listen to fellow Trailblazers and learn how to use Salesforce more efficiently to make a successful career, company, and community. The latest Customer 360 product innovations are one thing not to miss for sure. Knowing about the upcoming Salesforce products along with their timeline is one of its key features. This channel will cover all these.
Customer 360 Channel:
This channel will cover the success stories of Trailblazers narrated by themselves, highlights innovations from the Salesforce experts themselves, plus behind-the-scenes content.
This channel will be dedicated to stories of how industry innovators are driving growth and reimagining their industries in an all-digital, work anywhere world.
One exciting fact about this Salesforce+ for Dreamforce 2021 is that it is free and without external advertisements. Salesforce is expecting to do wonders with Salesforce+ even after Drteamforce 2021. It is planning to enter into other territories also.
Salesforce has many acceptances from Salesforce+. The future will tell whether it turns out to be a cash drain or a golden goose for it. As of now, Salesforce seems to be an up-and-coming product for Salesforce, and let’s make the best of it by using it to capture all the events of DreamForce 2021.